AI Product Design

Trust and explainability UX, human-in-control design and evaluation guardrails for B2B SaaS and AI products, from Spark in Tel Aviv.

Spark is a UX/UI and product design studio in Tel Aviv working with B2B SaaS and AI teams. Founded by Amichai Oron, our senior designers deliver in English for global clients.

Our Expertise: UX/UI Design Studio for B2B SaaS and AI Products

Spark is a Tel Aviv-based UX/UI and product design agency specialising in B2B SaaS and AI products. Founded by Amichai Oron, our senior team provides expert English-language delivery to global clients.

Our Expertise: UX/UI Design Studio for B2B SaaS and AI Products
Why Choose Spark?

Why Choose Spark?

AI products earn adoption when people can see why the system reached its answer. We design the trust layer: confidence and provenance made legible, human-in-control review steps, and guardrails that fail safely — so your users act on the output instead of second-guessing it.

Process

Our process is built to reduce risk at every step:

  1. Deep understanding of your business goals and constraints
  2. Collaborative workshops with your team to identify opportunities
  3. Design solutions tailored to your product and users
  4. Ongoing support and iteration through build and launch
Process

“Spark helped us build our user experience for our B2B platform . Amichai’s ability to translate our story and market requirements into the design was exceptional. Amichai always provided the added value with cutting-edge thinking coupled with a smart and clean suggestions that resonated with Innovesta's DNA.”

Yali harari
Yali harari
CEO @Innovesta Technologies

“ A very diligent and creative team that always thinks outside the box to come up with ideas. We have achieved amazing results, and we look forward to continuing to work together.”

Michal Niv
Michal Niv
Co-founder of Uturn, Israel

“ Complex stuff can be done by anyone; only the true professional can make things simple. This certainly is about Amichai. He is a deep thinker. A trait you rarely encounter among designers. Any solution he offers is certainly not the first idea he could think of. His UX is thoroughly planned from the perspective of having the smallest number of usage barriers, being simple, lovable, complete and inclusive. ”

Daniel Leping
Daniel Leping
CEO @Tessract

“Amichai expertise coupled with his collaborative and innovative spirit made him the go-to expert for our most significant project. He single-handedly took our current solution experience from ordinary solution to a very unique and innovative experience by using forward-thinking strategies.”

rami
rami
CEO @QSEE.IO

“Amichai is an excellent professional with a vast knowledge in digital design. It was a pleasure working with him on several UX and UI projects in the last years. He always provided the added value with a cutting-edge thinking, helping us to bring the most user intuitive products to market. Would recommend anyone to work with Amichai any time!”

Matan Holander
Matan Holander
CEO @MOBISOFT

“At BrandTotal, we employed Spark to help us design 3 consumer apps. Amichai and his team took full ownership of the UX/UI and quickly became an integral part of BrandTotal. what I specifically appreciated was his relentless pursuit of performance optimization that led to applying routine design changes to meet business goals.”

Sagi Kats
Sagi Kats
Advisory Board @Brand Total
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