“ Complex stuff can be done by anyone; only the true professional can make things simple. This certainly is about Amichai. He is a deep thinker. A trait you rarely encounter among designers. Any solution he offers is certainly not the first idea he could think of. His UX is thoroughly planned from the perspective of having the smallest number of usage barriers, being simple, lovable, complete and inclusive. ”
“At BrandTotal, we employed Spark to help us design 3 consumer apps. Amichai and his team took full ownership of the UX/UI and quickly became an integral part of BrandTotal. what I specifically appreciated was his relentless pursuit of performance optimization that led to applying routine design changes to meet business goals.”
“Amichai is an excellent professional with a vast knowledge in digital design. It was a pleasure working with him on several UX and UI projects in the last years. He always provided the added value with a cutting-edge thinking, helping us to bring the most user intuitive products to market. Would recommend anyone to work with Amichai any time!”