Gear was one of the first large car magazines in Israel. As competition was emerging it became vital to update the design give Gear.co.il a competitive contemporary look.
SPARK's Branding Strategy and Expert UX UI created a brand new look for Gear.co.il . The new UX of Gear.co.il puts them in the for-front of car magazines.
Using a User Centered Design approach and Personas we create new customer journeys and built the product to meet both business goals and customer needs.