CHALLENGE
האתגר
UpVoice is a paid panel app that allows the to gather social app usage data. Our goals was to inspire trust in the users, so they would feel secure sharing anonymous information.
OUTCOME
הפתרון
Our marketing strategy was to build trust by greeting the users with a friendly face - t’s all about being human fun and energetic. We winked at the privacy with a witty shhh and a smile.